Data-driven marketing: performance & innovation

Performance marketing, automation, social & marketing intelligence and AI for SMEs, startups and large companies

Client

Clients, partners and collaborations

The Services

Data driven strategy

Social & Marketing Intelligence

Performance Marketing

Data Analysis & AI for Marketing and Communication

Who I am

Client

With over five years of experience as a consultant for major marketing and communication agencies, I have had the opportunity to collaborate with international companies, universities and startups, helping them develop innovative and data-driven strategies. I have also taught marketing and communication at business schools, where I have shared my knowledge with future professionals in the sector. Always passionate about innovation.

Some numbers

1.5M €

Budget managed last 24 months

1TB

Performance data analyzed (last 3 months)

3

Top international agencies and companies

Marketing Data-Driven, Social Intelligence, Marketing Performance

and Technology

"Integrated data-driven marketing strategies, AI, social & marketing intelligence and marketing automation to improve campaign performance, scale the market and optimize the quality of services and products"

Marketing Data Driven

I support SMEs, startups and large companies in transforming data into concrete strategies. I analyze the market, target behavior and current campaign performance to develop advanced strategies to optimize investments and achieve marketing and business goals. I use marketing intelligence tools, such as SemRush and data analysis, such as Power BI to analyze campaigns, optimize user experience and maximize return on investment.

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Social & Marketing Intelligence

I use tools like Brandwatch and Talkwalker to monitor online conversations, analyze market trends and study consumer behavior on social media. This data is processed to develop targeted strategies, improve brand positioning and optimize communication activities. The goal is to maximize engagement, identify growth opportunities and strengthen online presence to achieve your business goals.

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Marketing Technology & AI

Advanced integration of marketing technology solutions to automate processes and improve performance. I use Mutiny, a tool that allows you to dynamically personalize website content based on visitor data, maximizing CR; ManyChat to implement chatbots and conversational automations, combined with advanced use of AI to personalize customer interaction in real time. With Python, I develop custom scripts for data analysis and complex automations, while with Zapier I integrate different tools together for simple but efficient automations.

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UI|UX data optimization

Advanced data analysis and UI/UX data optimization solutions: I use tools like Hotjar to analyze user behavior through heatmaps, session recordings and in-page surveys, identifying the pain points in the user journey. This data is then used to optimize the interface and improve the overall customer experience. Thanks to a data-driven approach, UI/UX interactions are optimized, engagement is increased and conversions are maximized, creating smoother and more performing digital experiences.

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Performance Marketing

Advanced performance marketing and data analysis solutions to optimize your advertising strategies and achieve concrete results. I use platforms such as Power BI and Google Analytics 4 to analyze campaign data in depth, aggregating information from different sources for a complete view of performance. Thanks to intuitive dashboards, I monitor KPIs such as CPA and ROAS, quickly identifying areas for improvement. We also integrate Facebook Ads, Google Ads, Pinterest Ads, Instagram Ads, Spotify Ads, TikTok Ads and Sky AdSmart, offering advanced management of campaigns on these platforms.

Additionally, I have in-depth knowledge of Google Play and Apple App Store, with a focus on App Store ADS (ASA), to improve app visibility and maximize downloads.

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What they say about me

Managers, professionals and startuppers

Client

Andrea B.  | UX Manager  | KuriU App

"Thanks to the data-driven approach, we were able to optimize user engagement and improve the overall performance of the app."

Client

Elisa V. | Communication & Content Manager | KuriU App

"It has made our brand more visible and campaigns more effective, helping us achieve our goals more efficiently."

Client

Mirko C. | Demand Manager | KuriU App

"His contribution has been crucial to maximizing our ROI and optimizing the allocation of resources, thus improving our ability to respond to market demands."

FAQ

  • What tools do you use to analyze and optimize marketing campaigns?

    I use a range of advanced tools to ensure campaigns are optimised based on data. These include Power BI, Tableau and Google Analytics 4 for in-depth performance analysis, and advertising platforms such as Facebook Ads, Google Ads, Pinterest Ads, Instagram Ads, Spotify Ads, TikTok Ads and Sky AdSmart. Each tool is selected based on the client’s specific objectives.

  • What KPIs do you monitor to evaluate the success of a campaign?

    I monitor essential KPIs such as cost per acquisition (CPA), return on advertising investment (ROAS), conversion rate, and overall engagement. I also monitor traditional advertising performance indicators such as cost per click (CPC), cost per thousand impressions (CPM), and click-through rate (CTR). This data is analyzed through intuitive dashboards, allowing me to quickly identify areas for improvement and optimize campaigns to maximize return on investment and improve overall results.

  • What kind of results can we expect by working together?

    Through a data-driven marketing strategy and continuous optimization, I will help you improve your brand visibility, increase qualified traffic and maximize conversions. The goal is to ensure a constant improvement in ROI and sustainable growth of digital performance, adapting strategies based on the results.

Let's stay in touch

How can I help you achieve your business goals?